Our Mission & Vision

Aqua Soft vision to be the Number 1 Trusted and Preferred Brand in its Category. And aims to produce high quality products by adhering to international product standards, industry best practices, innovation, continuous improvement and positive change. Aqua Soft, as a corporate entity, we are committed to improving the quality of life of our workforce and their families as well as of the local community and society at large. We regularly support projects that address the felt needs of communities, and participate in several community development programmes. For every sale made ,we will contribute certain percentage to the under privileged in the society.

Aqua Soft is a limited company accredited with ISO 9001 - 2008 certification and a member of the Water Association. Aqua Soft is promoted by young professional entrepreneurs who have rich experience in varied fields in India. Aqua Soft commenced its business operations by introducing a range of high-end water purifiers and lifestyle consumer goods in the market. Subsequently several more lifestyle products were added to the product portfolio.

Today Aqua Soft is a rapidly growing home appliances brand. The company has a wide network of distributors and service centres across India. Commitment to quality, excellent customer service, adherence to delivery schedules, and practical pricing are the factors that led to the phenomenal growth.


Corporate Value

• Strive relentlessly in pursuit of excellence and innovation in what we do while adhering to international standards and industry best practices.
• Develop and deliver products of outstanding quality to our customers and back it up with prompt and efficient after-sales service.
• Earn the loyalty and trust of our customers and build a strong and continually growing relationship with them, and thus ensure sustainability of our business.
• Adopt innovative techniques and technologies to enhance product quality and strive for continual product and process improvement.
• Conduct all our dealings with integrity and transparency and maintain the highest ethical standards in everything that we do.
• Be a respected part of the communities where ever we do business by reacting positively to social and environmental issues.


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